GlobalNBA

The Brooklyn Nets and New York Liberty, under parent company BSE Global, are transforming the abandoned Modell's Sporting Goods store into a state-of-the-art youth basketball training center. Located across from Barclays Center, this 18,600 sq ft facility will offer camps, clinics, and specialized programs for young athletes, aligning with BSE's 'generational fan strategy' to cultivate lifelong fans. As a data-driven analyst, I break down the strategic move and its impact on Brooklyn's basketball ecosystem.